OUR GOAL IS TO PROVIDE VALUABLE INSIGHT AND FORESIGHT THROUGH ANALYTICAL RESEARCH TO ENABLE OUR CLIENTS TO MAKE SOUND DECISIONS THAT CONTRIBUTE TO REALIZING THEIR STRATEGIC VISION.
- We are a full-service research agency which provides our clients devoted attention throughout the entire research project process.
- The design of each research methodology/plan is tailored to provide high quality information in the form of opinions, needs, expectations, attitudes and lifestyle habits shared by diverse groups of individuals in their roles as consumers, users, citizens, tax-payers, voters, employees and decision-makers.
- We use multi-disciplinary techniques to reveal realities that create opportunities. We achieve this through adaptation to the cultural diversity of the markets we seek to understand, intellectual depth and passion.
- We integrate qualitative and quantitative, consumer, b2b, social research, desk research skills.
- We collect information and insights, which we analyze and interpret, to transform into foresights, going beyond trends to infer what is coming, the array of needs and expectations that lie ahead.
- We espouse global thinking by continually studying global trends and interaction with our international clients and partners, yet our fieldwork is driven by local in-depth knowledge and adapted methods to ensure local understanding.
- We understand our research projects not to be stand-alone but contributing to a discovery continuum that builds to a living body of knowledge from which we can always draw.
- We share a global, plural, and multidisciplinary worldview and professional perspective.
- We have a thorough expertise in market research within the Americas and in Europe, in Spanish, English and Portuguese. We also have expertise within the Hispanic community in the US, having carved a specialized niche in this field.
Our name is born from a passion, the spirit to be ground-breaking and at the same time classic, inspired, foreseeing, colorful and diverse. It is not pure affinity, it is our essence. First came the association with Abbey Road and the idea of The Crossing, the notion of being on the move, and afterwards came the abbeys in their dimensions of serene reflection, transparency and elevation. When we wandered in the search of a visual representation of all the above, we found in the Rosetta the qualities of diversity, multiple colors and shapes. It is always above, illuminating, enlightening, revealing a new color, a ray through diffused light. From that ray, emerges a new idea. This is how we became Abbey.More info
In Abbey-Melnik, we also produce a variety of ethnographic films. Our primary focus is quality film production and research by using an audiovisual language that explores social and cultural issues. This research tool can truly capture the story of consumers/users by reflecting their preferences, desires, or tendencies. We record the participant’s behavior, reactions, emotions, customs, experiences, and comments. Our in-home team is consisted by young, modern, trained filmmakers and anthropologists who are involved and immersed in developing relationships with the given research participants. We aim towards an empathic and original filming style that displays exciting and captivating stories. We care about informational language as well as a compellingly visual material.More info