..."The lost leaves will be unearthed"
Ezra Pound in preface of the annotations of T.S.Eliot´s The Waste Land
Our name is born from passion: the spirit to be ground-breaking and at the same time classic, inspired, foreseeing, colorful and diverse. It is not pure affinity, it is our essence. First came the association with Abbey Road and the idea of The Crossing, the notion of being on the move, and afterwards came the abbeys in their dimensions of serene reflection, transparency and elevation. The visual representation of all the above is the Rosetta.
Our mission is to go above & beyond by illuminating, enlightening and revealing a new color, a ray through diffused light. Because from that ray, emerges a new idea.
We’ve been in the business for over 27 years, bringing a solid and renowned background in research and advertisement. We want our name to signal something the industry needs: energy, movement and a new perspective. We have the experience of large International research companies; but we choose to be a boutique company, one that belongs to a dynamic community, a global network. We work with our friends who have been colleagues for years, with whom we share values, a work ethic, and the joy of action and thinking. Our philosophy is to be ahead and beyond what consumers even know will desire. Perceive it, listen to it, and give it voice. Transform that discovery into a set of operational ideas. And through these ideas, improve the world.
Our joy is to be free spirits and thinkers, driven by passion, talent and humanity.
Our stellar team is headed by Claudia Melnik and includes dynamic, brilliant research specialists that draw from intellectual backgrounds in psychology, anthropology, sociology, technology, cinematography, art, languages and social communication. As a team, one of our main strengths is creative and plural thinking, as well as the use of technology, a deep sensitivity to world cultures and to the diversity of our clients and the populations we seek to understand. We all come from large international research companies and therefore have been nurtured, inspired and enriched by the experience of living abroad, exchanging ideas and working with colleagues, partners and clients from all corners of the world. This openness permeates our vision and methodological frameworks, and it also guides our quest for research solutions tailored to the diversity of the needs and challenges our clients share with us.